Are You Throwing Money Away? Why Your Business Needs A Mobile Website.

I’m sure that you’ve stumbled upon a website that isn’t mobile-friendly before. You’re out and about, on a trip, checking out a new restaurant’s menu before stopping in. You have to pinch & zoom on each section of the website to read anything or even navigate the website. God forbid your fingers are any larger than a small child’s or you’ll end up tapping on the wrong link.

Believe it not, many smartphone users won’t even put in the effort to browse a website that isn’t formatted for mobile. And why should they? Odds are they can hop right back to the search results and go to one of your competitors who does have a site that’s easy to navigate.

Recent studies have shown that more than half of digital traffic online now comes from mobile devices and through mobile apps. Combine this with the fact that neglecting to have a website that is up to web standards will also negatively impact your overall success in search engines, I would say now is the time to start getting serious about this once “optional” web design move.