Erin and Brian are a Kimberley couple with a passion for pets, They've recently fulfilled their dream and opened a pet shop in Kimberley BC - Kimberley Kritters Pet Boutique . Kimberley Kritters carries as many locally sourced products as possible, with a focus on quality and affordability for everyone. They focus on quality food and delivery, durable pet accessories, pet education and giving back to the community they live in.
Why is it important for a small business to have a brand?
Branding is just as important for small businesses as it is for big companies. In fact, many corporate brands try to look more like small firms in order to appeal to consumers that prefer to support independent and local brands.
The benefits that a strategically defined brand can bring are the same as when people fall in love with each other. When customers connect emotively - because they share the same values and beliefs of a brand - it leads to higher sales, loyalty, advocacy and can even protect your price in times when big competitors rely on promotional discounts to drive sales.
You the business owner, your team, your logo, colours, marketing materials, business cards and website are all part of your brand. It sets you apart form your competitors and allows people to connect with you emotively.