The Benefits Of Business Blogs for Marketing.
1) It helps drive traffic to your website.
Raise your hand if you want more website visitors. Now think about the ways people find your website:
They could type your name right in to their browser, but that's an audience you already have. They know who you are, you're on their radar, and that doesn't help you get more traffic on top of what you're already getting.
You could pay for traffic by placing tons of paid ads, which isn't illegal, but still quite expensive. And the second you run out of money, your traffic stops coming, too.
So, how can you drive any traffic? In short: blogging, social media, and search engines. Here's how it works. Think about how many pages there are on your website. Probably not a ton, right? And think about how often you update those pages. Probably not that often, right? Blogging helps solve both of those problems.
2) It helps convert that traffic into leads.
Now that you have traffic coming to your website through your blog, you have an opportunity to convert that traffic into leads.
Just like every blog post you write is another indexed page, each post is a new opportunity to generate new leads. The way this works is really simple: Just add a lead-generating call-to-action to every blog post. -
3) It helps establish authority.
The best business blogs answer common questions their leads and customers have. If you're consistently creating content that's helpful for your target customer, it'll help establish you as an authority in their eyes.
All our website solutions at Suite Apps can be fully integrated with a blog and best of all we will teach you how to effectively use your blog.