Must-Have Features That Your Nonprofit Website Needs.
May 2, 2017
You’ll be hard-pressed to find a successful nonprofit organization that doesn’t have a fantastic website. Bottom line: nonprofits organizations that want to make a professional impression and raise money, attract volunteers, members and sponsors need a site that will inspire confidence and create interest. Like any great website, a nonprofit version should be easy to navigate, user-friendly, and as visually appealing as possible.
1. Quality Content
Your nonprofit organization is most likely after these 3 main goals:
1. Spread awareness 2. Inspire people to donate 3. Recruit volunteers
They’re all respectable goals, but if your cause isn’t apparent – you’re going to have a hard time ticking off any of those boxes. Remember this golden rule: You know way more about your nonprofit than anyone else – so don’t assume that your mission is obvious. Write as clearly and concisely as possible, add real photos of you and those you have helped (or are trying to). Having a site that’s clean and free of unnecessary distractions will also help your visitors arrive right where you want them to: at how they can help.
2. Donate Buttons
Most things in this world just don’t get done without money. So it makes sense that you might be aiming to raise some funds in order to make a difference. There are many different options that make it easy for people to donate with just a few clicks. A painless, simple donation process will likely translate into more donations.
3. A Blog!
Keeping an active blog is an amazing way to increase engagement and create a following. What’s even better, blogs are often referred to by other blogs and even news sites. This can up the possibility of increasing your site’s traffic and exposure. And it won’t hurt your SEO, either. Write about all the things that involve your mission – it’s a great platform for informing a wider range of people and spreading your important message.