Benefits of Having a Website for Your Small Business.
January 5, 2017
You may still know some small businesses who are doing quite well without a website. But we often wonder how much better they could be doing if they took the time to invest in one. And when we say “website,” we don’t mean an electronic version of that brochure they’ve been handing out for the past 10 years. We mean a legitimate, well-thought-out site that is designed to inform, engage and convert their audience.
Here are just a few benefits that come along with creating a usable website for your small business.
1. You stop being invisible.
By creating a website you stop being invisible to the people trying to find you online. They’re typing their problems or needs into the search engine on their laptops, tablets or phones and are researching the companies that appear for those queries. If you don’t have a Web presence, there’s no chance of you showing up and you never even enter into their thought process. In 2017, you cannot afford to be invisible anymore.
2. You create another sales tool.
A website is a powerful sales tool and one that allows you to address your customers’ concerns, give them the information they need to make a decision and create compelling calls to action. Sure, you can keep placing ads in the Yellow Pages and hope that word-of-mouth generates on its own…or you can build something that inspires it to happen. Your website is your home turf where people can go to seek out trusted information about your company and engage with you on a more personal level. Use it to build confidence in your brand and to give customers important buying information (and incentives).
3. You build an email list.
Even if you hate the Web, you probably still like email. I bet you even collect emails from your customers by hand so that you can keep them up to date on what’s happening in-store. Having a website allows you to do all of that better because it makes it easier, faster and provides even more incentive for someone to sign up. Create a site that users can trust and then use it to build your email list. Along with your website, that list just may end up being one of your strongest sales tools.
Those are just a few reason for a small business owner to create a Web presence. Why do you have one and does it present your business well? Or why don’t you have one?